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Learning Experiences That Change How Your Team Thinks, Acts, and Performs

At Harvesting Potential, we don’t deliver training.

We design learning experiences that drive real behavior change and measurable performance improvement.

Relevant

Built around real dealership challenges not theory so leaders can immediately connect learning to their day-to-day decisions. 

Reflective

Participants are challenged to think differently, not just do more shifting how they lead, communicate, and solve problems.

Accountable

Learning doesn’t stop in the session. Participants apply what they learn, report back, and build habits that stick.

Course List

Virtual

Leadership Accelerator

Who It’s For:
Middle managers, department heads, and future leaders in equipment dealerships.

Overview:
A practical leadership development program that helps middle managers build confidence, lead with clarity, and strengthen team performance—designed specifically for dealership environments.

Key Takeaways:

  • Set clear priorities and reduce “constant firefighting.”
  • Communicate confidently across different personality styles.
  • Give effective feedback and hold teams accountable.
  • Develop emerging leaders within your department.
  • Build resilience and avoid burnout.

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Virtual or In-Person

Metrics that Matter

Who It's For:
Parts managers, service managers, aftermarket leaders, and anyone responsible for improving profitability.

Overview
A hands-on program that teaches managers how to connect daily decisions to financial performance—improving labor efficiency, absorption, margins, and departmental alignment.

Key Takeaways:

  • Identify and recover lost technician time.
  • Improve gross profit and strengthen absorption.
  • Focus on KPIs that actually drive performance.
  • Align parts and service through a practical department plan.
  • Lead teams with clarity and accountability.

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Virtual or In-Person

Selling Solutions

Who It's For:
Sales reps, sales managers and business development representatives.

Overview:
A strategic sales program that helps reps use financing and ROI-based selling to close more deals, improve customer satisfaction, and strengthen dealership profitability.

Key Takeaways:

  • Sell value—not just price—through ROI and cost-per-acre/hour.
  • Use flexible finance and lease structures to win more customers.
  • Improve collaboration with finance vendors.
  • Strengthen retention through trade-cycle planning.
  • Gain confidence in discussing financing and overcoming objections.

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Virtual or In-Person

DISC Assessment & Workshops

Who It's For:
Individuals, teams, and departments across dealerships and OEM groups.

Overview:
A DISC-based program that improves communication, teamwork, and leadership through a combination of individual assessments and interactive workshops. Harvesting Potential offers both traditional and salesperson DISC assessments.

Key Takeaways:

  • Understand personality styles and communication differences.
  • Strengthen team alignment and collaboration.
  • Improve leadership self-awareness.
  • Apply DISC insights to customer interactions (optional sales-specific version).
  • Includes assessment and optional individual debriefs.

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Virtual or In-Person

PSSR Playbook

Who It's For:
PSSRs and aftermarket sales professionals.

Overview:
A comprehensive program that equips Product Support Sales Reps (PSSRs) to drive aftermarket revenue, improve customer loyalty, and strengthen cross-department collaboration.

Key Takeaways:

  • Redefine the PSSR role from salesperson → consultant → trusted partner.
  • Segment customers and prioritize sales activity effectively.
  • Use structured call planning to increase conversions.
  • Apply value-added and challenger selling techniques.
  • Improve long-term customer loyalty and territory growth.

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Virtual or In-Person

Mastering the Counter

Who It's For:
Parts counter representatives at any experience level.

Overview:
A program built for parts counter professionals who want to deliver world-class service, improve sales from the counter, and support dealership profitability.

Key Takeaways:

  • Elevate customer service across phone, email, and counter interactions.
  • Upsell and cross-sell with confidence.
  • Handle backorders and tough conversations professionally.
  • Improve system navigation and product knowledge.
  • Strengthen inventory flow and pricing awareness.

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Coming Soon

Lead the Location: People, Profit & Performance

A course for Equipment Location & Branch Managers

The location manager role keeps expanding. More decisions, more complex departments, more expectations and the pressure to lead a team while keeping parts, sales, and service all moving in the right direction.

This course was built for the reality of that role in today’s industry conditions.

Lead the Location gives branch and location managers the tools and confidence to lead across every department, make decisions that drive profitability, and build a location their owner and their customers can count on.

Want to know more before it launches?

Contact Us

What Clients Say

"This course took my confidence as a leader from average to a place where I feel truly confident leading my team. It completely changed my outlook on what it means to be a leader, both at work and at home. I’m now able to make better decisions and have the hard conversations I used to avoid, and the response from my team has been incredible. Honestly, I’m a completely different leader than I was before."

– Mitch, Gruett’s Inc.
Leadership Accelerator Course

“I used to focus mostly on what customers owed and their payment. Now I’m digging deeper, asking better questions, and coming up with solutions that fit their operation.”

— Stacey McCallister,  Midland Equipment
Selling Solutions Course

“Each session included reviews of previous sessions, interactive discussions, mini-projects to engage the managers in a review of their results and lots of time for questions and answers. The feedback from our Parts and Service Managers on the content and delivery was outstanding.”

— Jason,  Joe Johnson Equipment
Metrics That Matter Course

“Zach’s real-world experience makes him instantly relatable, he truly understands the pressures and dynamics managers face. His coaching is approachable and no-nonsense, focused on meaningful conversations that drive real growth. He asks the right questions, brings fresh perspective, and leaves you with practical takeaways you can apply immediately."

— Jeremy,  JJ Nichting
Individual Coaching

“I came into this program already feeling confident as a leader, but it took me to a whole new level. It completely changed how I communicate with my team and shifted my focus from managing to truly coaching and leading them toward a clear vision. I now lead with more intention, compassion, and purpose, with a clear understanding that real results come from getting my team fully bought in.”

— Marshall,  Mid-Atlantic Truck & Equipment
Leadership Accelerator Program

“It helped me move from a more static approach to understanding there are more options and techniques I can use. I’m asking better questions upfront and preparing for changes in how customers want to buy.”

— Chris,  Mitchell Equipment
Selling Solutions Course

“This program has been a huge part of my growth as a leader. I’ve gone from trying to do everything myself to learning how to delegate, trust my team, and empower them to grow. I’m more confident in my leadership, have a clearer vision, and feel better equipped to take on greater responsibility.”

— Chris,  Old Stone Tractor
Leadership Accelerator Program