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Courses That Develop Capable, Confident Leaders

Virtual and in-person training built for dealership realities.

Why Choose Us?

Our courses deliver practical skills, peer learning, and real-world application—going beyond theory to drive measurable improvement.

Course List

Virtual

Leadership Accelerator

Who It’s For:
Middle managers, department heads, and future leaders in equipment dealerships.

Overview:
A practical leadership development program that helps middle managers build confidence, lead with clarity, and strengthen team performance—designed specifically for dealership environments.

Key Takeaways:

  • Set clear priorities and reduce “constant firefighting.”
  • Communicate confidently across different personality styles.
  • Give effective feedback and hold teams accountable.
  • Develop emerging leaders within your department.
  • Build resilience and avoid burnout.

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Virtual or In-Person

Metrics that Matter

Who It's For:
Parts managers, service managers, aftermarket leaders, and anyone responsible for improving profitability.

Overview
A hands-on program that teaches managers how to connect daily decisions to financial performance—improving labor efficiency, absorption, margins, and departmental alignment.

Key Takeaways:

  • Identify and recover lost technician time.
  • Improve gross profit and strengthen absorption.
  • Focus on KPIs that actually drive performance.
  • Align parts and service through a practical department plan.
  • Lead teams with clarity and accountability.

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Virtual or In-Person

Selling Solutions

Who It's For:
Sales reps, sales managers and business development representatives.

Overview:
A strategic sales program that helps reps use financing and ROI-based selling to close more deals, improve customer satisfaction, and strengthen dealership profitability.

Key Takeaways:

  • Sell value—not just price—through ROI and cost-per-acre/hour.
  • Use flexible finance and lease structures to win more customers.
  • Improve collaboration with finance vendors.
  • Strengthen retention through trade-cycle planning.
  • Gain confidence in discussing financing and overcoming objections.

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Virtual or In-Person

Mastering the Counter

Who It's For:
Parts counter representatives at any experience level.

Overview:
A program built for parts counter professionals who want to deliver world-class service, improve sales from the counter, and support dealership profitability.

Key Takeaways:

  • Elevate customer service across phone, email, and counter interactions.
  • Upsell and cross-sell with confidence.
  • Handle backorders and tough conversations professionally.
  • Improve system navigation and product knowledge.
  • Strengthen inventory flow and pricing awareness.

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Virtual or In-Person

PSSR Playbook

Who It's For:
PSSRs and aftermarket sales professionals.

Overview:
A comprehensive program that equips Product Support Sales Reps (PSSRs) to drive aftermarket revenue, improve customer loyalty, and strengthen cross-department collaboration.

Key Takeaways:

  • Redefine the PSSR role from salesperson → consultant → trusted partner.
  • Segment customers and prioritize sales activity effectively.
  • Use structured call planning to increase conversions.
  • Apply value-added and challenger selling techniques.
  • Improve long-term customer loyalty and territory growth.

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Virtual or In-Person

DISC Assessment & Workshops

Who It's For:
Individuals, teams, and departments across dealerships and OEM groups.

Overview:
A DISC-based program that improves communication, teamwork, and leadership through a combination of individual assessments and interactive workshops. Harvesting Potential offers both traditional and salesperson DISC assessments.

Key Takeaways:

  • Understand personality styles and communication differences.
  • Strengthen team alignment and collaboration.
  • Improve leadership self-awareness.
  • Apply DISC insights to customer interactions (optional sales-specific version).
  • Includes assessment and optional individual debriefs.

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Questions about courses, or other services?

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