From Dealership Floors to OEM Boardrooms — We’ve Been There
Giving you a partner who understands your day-to-day realities and walks alongside your team.
After years of experience at various dealerships, working in roles ranging from the parts counter to various management and leadership positions, our team saw a clear gap between theory-based training and the real, day-to-day demands of leading people. We built Harvesting Potential to close that gap — providing services rooted in firsthand industry experience and delivering outcomes that are truly actionable. Our goal is to give you and your team the confidence to make decisions, drive meaningful change and experience transformation across every area of the business — from the parts counter to the service department, the sales team and all the way to executive leadership.
Industry Expertise
We’ve sat in your seat. Now, our goal is to sit across from you and provide the support we wished for when we were in your position.
We’ve run departments, led teams, worked with manufacturers and navigated the hard decisions that shape performance.
Our Team has Experience in:
- Operating and growing dealerships
- Working directly with OEMs
- Leading cross-functional teams
- Improving aftermarket performance
- Supporting distribution strategy
Member of the John Maxwell Team
We use a comprehensive curriculum crafted by John Maxwell and his team. It is the top leadership coach certification program in the world.
Zach Hetterick is a certified member of the John Maxwell team. He has more than 300 hours of training and is personally mentored by the John Maxwell team faculty.
Certified Valuation Analyst (CVA)
Zach Hetterick is a CVA (Certified Valuation Analyst) bringing specialized expertise in business valuation to help clients make confident, data-driven decisions.
The CVA credential reflects advanced training in valuation methods, financial analysis and defensible reporting.