Lead the Location Course
People, Profit & Performance
Your Location Managers Carry the Whole Business. Give Them the Tools to Lead It.
A location manager’s day rarely stays inside one department. A service delay becomes a customer concern. A parts decision affects cash flow. A staffing gap changes what the entire location can deliver.
Keeping the day moving is only part of the job. Your managers also need to develop people, understand the numbers, grow customer relationships, and turn company priorities into consistent action.
When every issue lands on the manager’s desk, there is little time left to build a stronger location.
Build the Confidence to Lead Across Every Department
Lead the Location: People, Profit & Performance equips equipment dealership location, branch, and general managers with practical tools to take ownership of their location’s performance.
Through dealership scenarios, financial exercises, self-assessments, and action planning, participants connect the decisions they make each day to the people, customers, and results they are responsible for.
Managers learn to see how parts, service, equipment sales, and rental work together, while keeping their location aligned with the broader organization.
This Course Is For:
- Location Managers
- Branch Managers
- General Managers
Built for equipment dealership leaders responsible for performance across departments, particularly within multi-location organizations.
Sound Familiar?
- Managers spend the day solving urgent problems, with little time to plan or develop their team.
- Parts, service, and sales work toward different priorities.
- Financial reports show the results, but managers are unsure which actions will improve them.
- Customer updates and department handoffs fall through the cracks.
- Performance conversations are delayed and expectations remain unclear.
- Location results depend too heavily on the manager being involved in every decision.
Key Outcomes:
Participants will learn how to:
- Set clear standards and build a culture of ownership and accountability.
- Connect department decisions to margin, absorption, inventory, and asset performance.
- Identify market opportunities and prioritize customer coverage.
- Strengthen hiring, onboarding, coaching, and team development.
- Improve handoffs with clear ownership, deadlines, and follow-up.
- Address performance issues through prepared, productive conversations.
- Protect time for planning and reduce avoidable interruptions.
- Create a practical location action plan with priorities, owners, and measures.
What Your Managers Will Work On
The course moves from understanding the whole location to building the habits that keep it performing.
Set the Standard for Your Location
Assess location culture, clarify the manager’s responsibilities, and connect daily leadership behavior to team performance.
Understand What Drives the Results
Work through service recovery, parts inventory, absorption, work in process, equipment trade-ins, and rental fundamentals.
Focus Effort Where It Can Make a Difference
Explore market potential, customer segmentation, account coverage, participation, close rates, and retention.
Build a Team That Can Grow
Strengthen recruiting and onboarding, adapt leadership to the person and task, and choose when to coach, train, or mentor.
Turn Expectations Into Follow-Through
Practice clear directions, active listening, department handoffs, tough conversations, and specific positive feedback.
Bring the Learning Back to Your Location
Set priorities, establish daily and weekly routines, delegate with clarity, and build a 30/60/90-day action plan.
Practical Tools to Put to Work
- Participant guide and workbook with dealership exercises.
- Location assessments and section checklists to identify gaps.
- Conversation, coaching, and planning frameworks.
- A location action plan that names priorities, owners, first steps, and measures of progress.
Choose the Format That Fits Your Team
Virtual
Live facilitated online sessions for your dealership’s leaders.
In-Person
Onsite delivery at your dealership.