PSSR Playbook Course
Your Aftermarket Growth Depends on More Than Good People
In the heavy equipment industry, your Parts and Service Sales Representatives carry one of the most important roles in the dealership.
They are responsible for protecting customer relationships, growing aftermarket revenue, identifying service and parts opportunities, and keeping customers connected to your dealership long after the initial machine sale.
But too often, PSSRs are expected to drive growth without a clear playbook.
Without structure, consistency, and the right selling approach, dealerships can experience customer attrition, price-driven competition, low account penetration, inconsistent customer contact, and missed opportunities across parts, service, rentals, and whole goods.
Your PSSRs shouldn’t have to figure it out alone.
Equip Your PSSRs to Grow Customer Loyalty, Aftermarket Revenue, and Dealership Profitability
The PSSR Playbook is a practical, dealership-specific course designed to help Parts and Service Sales Representatives become more strategic, consistent, and effective in the field.
Through six live, facilitated sessions, participants learn how to understand their market, prioritize accounts, plan stronger sales calls, communicate value beyond price, build customer loyalty, and connect their daily activity to dealership profitability.
This course helps your dealership move from reactive customer contact to intentional aftermarket growth.
This Course is For Dealerships That Want To Develop:
- Parts and Service Sales Representatives
- Aftermarket sales teams
- Product Support teams
- Parts, service, rental, and whole goods teams that need stronger alignment
- Dealer leaders who want a more consistent approach to customer coverage, retention, and account growth
Sound Familiar?
Key Outcomes:
By the end of The PSSR Playbook, your dealership’s PSSRs will be better equipped to:
- Confidently communicate their value as trusted customer partners, not just parts or service sellers
- Segment customers and prioritize sales activity based on opportunity, relationship strength, and growth potential
- Use structured call planning to improve customer conversations, follow-up, and conversion rates
- Apply value-added and challenger selling techniques to move conversations beyond price
- Build long-term customer loyalty and strengthen account retention
- Identify opportunities across parts, service, rentals, and whole goods to support total dealership profitability
- Create a territory growth and retention plan that can be applied directly in the field