by Zach Hetterick | Jul 6, 2026 | Harvesting Potential
When I walk into a farm equipment dealership, I usually don’t look at the showroom first. I don’t look at the shop first either. I look at the parts counter. How fast is it moving? Are customers greeted right away? Are phones getting answered? Are employees up and...
by Zach Hetterick | May 27, 2026 | Harvesting Potential
The recent article I shared about why dealer leaders need to be in the oar distribution business really struck a chord. I think that is because so many leaders have lived it. I know I have. In the dealership world, it is easy to become the person everyone looks to for...
by Heather Hetterick | Apr 22, 2026 | Harvesting Potential
When I worked at Time Warner Cable, now Spectrum, we spent much of our time and marketing budget getting people to experience something they already had. Phone. Internet. Cable. We weren’t trying to convince them they needed those things. They already have them. We...
by Zach Hetterick | Mar 24, 2026 | Harvesting Potential
One of the biggest misconceptions about leadership in equipment dealerships is that strong leaders “jump in and do whatever needs to be done.” It sounds admirable. It feels supportive. It even feels like leadership. There is a time and place for that. However, dealer...
by Zach Hetterick | Feb 25, 2026 | Harvesting Potential
When pressure builds inside a dealership, the response is predictable: “We need more people.” Another technician. Another parts person. Another service writer. Someone for warranty. Someone for training. Someone in accounting. Suddenly, everyone wants what I call a...
by Zach Hetterick | Feb 4, 2026 | Harvesting Potential
For many equipment dealers, the plan sounds like this: sell more. More deals. More units. More revenue. It’s an easy goal to rally around. Volume feels like progress; it’s visible, measurable, and motivating. In a strong market, it can even hide a lot of inefficiency....
