by Zach Hetterick | Feb 25, 2026 | Harvesting Potential
When pressure builds inside a dealership, the response is predictable: “We need more people.” Another technician. Another parts person. Another service writer. Someone for warranty. Someone for training. Someone in accounting. Suddenly, everyone wants what I call a...
by Zach Hetterick | Feb 4, 2026 | Harvesting Potential
For many equipment dealers, the plan sounds like this: sell more. More deals. More units. More revenue. It’s an easy goal to rally around. Volume feels like progress; it’s visible, measurable, and motivating. In a strong market, it can even hide a lot of inefficiency....
by Zach Hetterick | Dec 16, 2025 | Harvesting Potential
January is pivotal for equipment dealers because it’s when momentum is either captured or lost. The choices made now determine whether that momentum carries forward or fades as the year unfolds. It normally feels slower since December is one of the busiest months, but...
by Zach Hetterick | Aug 5, 2025 | Harvesting Potential
When most heavy equipment dealers start thinking about selling, succession to family members, or simply understanding the value of their business, they assume a few key metrics will tell the whole story: annual revenue, net profit, EBITDA, and perhaps the value and...
by Zach Hetterick | May 30, 2025 | Harvesting Potential
June marks the halfway point of the calendar year—a natural inflection point for heavy equipment dealerships. It’s the time when leaders pause, assess, and ask: “Do we have momentum—or are we starting to stall?” Your gut may already be giving you signals. But your...
by Zach Hetterick | Apr 28, 2025 | Harvesting Potential
If there’s one thing I consistently see in heavy equipment dealerships, it’s this: meetings either happen too often without a clear purpose, or they don’t happen at all—and critical communication gets lost in the daily grind. Sound familiar? I’ve been there...
