by Zach Hetterick | May 30, 2025 | Harvesting Potential
June marks the halfway point of the calendar year—a natural inflection point for heavy equipment dealerships. It’s the time when leaders pause, assess, and ask: “Do we have momentum—or are we starting to stall?” Your gut may already be giving you signals. But your...
by Zach Hetterick | Apr 28, 2025 | Harvesting Potential
If there’s one thing I consistently see in heavy equipment dealerships, it’s this: meetings either happen too often without a clear purpose, or they don’t happen at all—and critical communication gets lost in the daily grind. Sound familiar? I’ve been there...
by Zach Hetterick | Mar 26, 2025 | Harvesting Potential
For dealers, lost sales are more than just missed opportunities—they’re lost revenue, lost relationships, and lost market share. But do you really know where those lost sales are going? More importantly, are you tracking them in a way that provides actionable...
by Heather Hetterick | Feb 27, 2025 | Harvesting Potential
When market conditions tighten, marketing is often the first thing businesses cut. But smart dealers know that staying visible is crucial—especially when customers are making more careful purchasing decisions. Instead of just slashing your marketing budget, shift your...
by Zach Hetterick | Jan 31, 2025 | Harvesting Potential
When it comes to leadership, we often focus on what to do. Rarely do we address what not to do. It’s crucial to explore both the positive actions and the potential pitfalls that can undermine leadership effectiveness. In our Leadership Accelerator Program, the third...
by Zach Hetterick | Dec 18, 2024 | Harvesting Potential
Market fluctuations are inevitable in our industry, and downturns bring unique challenges. When the industry contracts, sometimes by as much as 30%, dealerships must ‘rightsize’ their operations to match the market realities. To stay profitable and efficient in times...
