by Zach Hetterick | Dec 16, 2025 | Harvesting Potential
January is pivotal for equipment dealers because it’s when momentum is either captured or lost. The choices made now determine whether that momentum carries forward or fades as the year unfolds. It normally feels slower since December is one of the busiest months, but...
by Zach Hetterick | Aug 5, 2025 | Harvesting Potential
When most heavy equipment dealers start thinking about selling, succession to family members, or simply understanding the value of their business, they assume a few key metrics will tell the whole story: annual revenue, net profit, EBITDA, and perhaps the value and...
by Zach Hetterick | May 30, 2025 | Harvesting Potential
June marks the halfway point of the calendar year—a natural inflection point for heavy equipment dealerships. It’s the time when leaders pause, assess, and ask: “Do we have momentum—or are we starting to stall?” Your gut may already be giving you signals. But your...
by Zach Hetterick | Apr 28, 2025 | Harvesting Potential
If there’s one thing I consistently see in heavy equipment dealerships, it’s this: meetings either happen too often without a clear purpose, or they don’t happen at all—and critical communication gets lost in the daily grind. Sound familiar? I’ve been there...
by Zach Hetterick | Mar 26, 2025 | Harvesting Potential
For dealers, lost sales are more than just missed opportunities—they’re lost revenue, lost relationships, and lost market share. But do you really know where those lost sales are going? More importantly, are you tracking them in a way that provides actionable...
by Heather Hetterick | Feb 27, 2025 | Harvesting Potential
When market conditions tighten, marketing is often the first thing businesses cut. But smart dealers know that staying visible is crucial—especially when customers are making more careful purchasing decisions. Instead of just slashing your marketing budget, shift your...
