by Zach Hetterick | Mar 26, 2025 | Harvesting Potential
For dealers, lost sales are more than just missed opportunities—they’re lost revenue, lost relationships, and lost market share. But do you really know where those lost sales are going? More importantly, are you tracking them in a way that provides actionable...
by Heather Hetterick | Feb 27, 2025 | Harvesting Potential
When market conditions tighten, marketing is often the first thing businesses cut. But smart dealers know that staying visible is crucial—especially when customers are making more careful purchasing decisions. Instead of just slashing your marketing budget, shift your...
by Zach Hetterick | Jan 31, 2025 | Harvesting Potential
When it comes to leadership, we often focus on what to do. Rarely do we address what not to do. It’s crucial to explore both the positive actions and the potential pitfalls that can undermine leadership effectiveness. In our Leadership Accelerator Program, the third...
by Zach Hetterick | Dec 18, 2024 | Harvesting Potential
Market fluctuations are inevitable in our industry, and downturns bring unique challenges. When the industry contracts, sometimes by as much as 30%, dealerships must ‘rightsize’ their operations to match the market realities. To stay profitable and efficient in times...
by Zach Hetterick | Nov 20, 2024 | Harvesting Potential
As the year winds down one task is taking center stage at most dealerships: performance reviews. ‘Tis the season to evaluate team members, identify areas for improvement, and set the stage for success in the year ahead. However, many dealers struggle to integrate a...
by Zach Hetterick | Nov 5, 2024 | Harvesting Potential
In a down market, dealers face the challenge of slow-moving inventory. Equipment that three or four years ago was flying off the lot can suddenly become a drain on cash flow and resources as demand dips. Holding on to unsold equipment can tie up capital, increase...
