![[Video] Farm Equipment ‘Thought Leader’ Series: Zach Hetterick](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDgwIiBoZWlnaHQ9IjY3NSIgdmlld0JveD0iMCAwIDEwODAgNjc1Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==)
by Zach Hetterick | Apr 27, 2020 | Harvesting Potential
The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and consulting. In this 17-minute video interview from...
by Zach Hetterick | Mar 26, 2020 | Harvesting Potential
1. Communicate, Communicate, and Communicate Some More Before you even begin to think about external messaging to your customers, communicate a baseline of facts with your employees. Instead of relying on the emotional (and potentially slanted) media to provide you...
by Zach Hetterick | Feb 12, 2020 | Harvesting Potential
Are you on a leadership team or are you part of a team of leaders? At first, it may seem as if it’s just a play on words. But, think deeper about it. A leadership team is a team that is directed by its leader. The leader is often making all the decisions. The...
by Zach Hetterick | Jan 8, 2020 | Harvesting Potential
Have you considered the difference between management and leadership? Both play a major role in a company’s long-term success. However, I find they often get confused. They are directly interrelated, but yet very different. Each plays a particular function in...
by Zach Hetterick | Jan 8, 2020 | Harvesting Potential
I enjoy reading and find books are a great way to grow my thinking and expand my knowledge. When it comes to my recommendations, here are 5 books on leadership I highly recommend getting a copy of. How to Win Friends and Influence People By Dale Carnegie This book is...
by Zach Hetterick | Jan 8, 2020 | Harvesting Potential
Have you ever sent your employees to training, whether it be for a day or a week? Then they return to work and struggle with how to implement what was taught. In time, the impact fades away and only a few nuggets remain of the investment. One of the common themes I...
![[Video] Farm Equipment ‘Thought Leader’ Series: Zach Hetterick](https://harvestpotential.com/wp-content/uploads/2025/08/maxresdefault-1080x675.jpg)
