by Zach Hetterick | Sep 29, 2023 | Harvesting Potential
About 18 months ago, the top concern keeping dealers awake at night was product availability and the supply chain. According to feedback from the dealership groups comprising the Farm Equipment Dealer 100, interest rates are now at the top of the list. In his...
by Zach Hetterick | Oct 5, 2021 | Harvesting Potential
Management consultant Zach Hetterick encourages dealerships to cultivate leaders within the organization to improve company culture. Zach Hetterick wants more people to focus on leadership development within their organization. “There is no secret to developing...
by Zach Hetterick | Apr 27, 2020 | Harvesting Potential
The first episode of Farm Equipment’s “Thought Leader Series” features Zach Hetterick, who brings a unique combination of perspective, from major-line OEM experience, executive-level dealer management and consulting. In this 17-minute video interview from...
by Zach Hetterick | Mar 26, 2020 | Harvesting Potential
1. Communicate, Communicate, and Communicate Some More Before you even begin to think about external messaging to your customers, communicate a baseline of facts with your employees. Instead of relying on the emotional (and potentially slanted) media to provide you...
by Zach Hetterick | Feb 12, 2020 | Harvesting Potential
Are you on a leadership team or are you part of a team of leaders? At first, it may seem as if it’s just a play on words. But, think deeper about it. A leadership team is a team that is directed by its leader. The leader is often making all the decisions. The...
by Zach Hetterick | Jan 8, 2020 | Harvesting Potential
Have you considered the difference between management and leadership? Both play a major role in a company’s long-term success. However, I find they often get confused. They are directly interrelated, but yet very different. Each plays a particular function in...
![[Video] Farm Equipment ‘Thought Leader’ Series: Zach Hetterick](https://harvestpotential.com/wp-content/uploads/2025/08/maxresdefault-1080x675.jpg)
